Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa with e-ISSN 2962-2891 and p-ISSN 2962-2883, is published by the University of Computer Science and Technology in collaboration with the Faculty of Vocational Studies and the Faculty of Academic Studies. This journal publishes scientific works in the form of original research findings and literature reviews written by students.
This issue presents multidisciplinary studies focused on the development of management, marketing, human resources, public service, and organizational strategies in responding to the dynamics of the business and industrial environments. The published articles discuss the role of Apron Movement Control (AMC) officers in airport safety and operational efficiency, branding strategies through fashion labels and packaging design, an analysis of promotional media for corporate identity, as well as the influence of green marketing, celebrity endorsers, and brand image on purchasing decisions. In addition, this issue examines passenger satisfaction with rail transportation services; marketing strategies and competitive advantages of MSMEs; the influence of productivity and organizational culture on employee performance and morale; and the use of social media and lifestyle trends in consumer behavior. The diverse range of contributing authors from the Yogyakarta College of Aerospace Technology, Pratama Polytechnic, University of Computer Science and Technology, STIE STEKOM, and STIE BIMA reflects an increasingly broad institutional representation. This diversity enriches academic perspectives through contributions from institutions with different characteristics and fields of study, expands publication networks, and strengthens knowledge exchange and inter-institutional scientific collaboration.
