Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa, with e-ISSN 2962-2891 and p-ISSN 2962-2883, is published by the University of Computer Science and Technology in collaboration with the Faculty of Vocational Studies and the Faculty of Academic Studies. This journal publishes scientific works in the form of original research findings and literature reviews written by students.
This issue focuses on studies of consumer behavior, customer satisfaction, marketing strategies, and business competition in the context of modern markets. The published articles discuss consumer behavior in purchasing decisions regarding technology products, the measurement of customer satisfaction using the Customer Satisfaction Index (CSI), the influence of online service quality and its impact on ratings, as well as an analysis of user satisfaction with various products among students. In addition, this issue examines marketing strategies to increase sales and maintain customer loyalty, brand switching, consumer preferences for electronic products, enhancing customer satisfaction, and the analysis of inter-brand competition in the market. The inclusion of authors from Bina Bangsa University demonstrates a diversification of authorship that broadens the journal’s institutional representation and provides additional academic perspectives in the study of marketing and consumer behavior. This diversification further strengthens the journal’s openness to scholarly contributions from various universities and supports the expansion of academic publication networks.
