Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa
DOI:
https://doi.org/10.51903/jurnalmahasiswa.v6i1.821Keywords:
online shopping satisfaction, shopping experience, repurchase intention.Abstract
Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
References
Putra, J. I., & Octavia, D. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Berbelanja Online Di Provinsi Pulau Jawa. Jurnal Manajemen Indonesia, 17(2), 103-111.
Nuraini, D., & Evianah, E. (2019). Analisis perbedaan kepuasan konsumen terhadap pembelian produk baju secara online dan offline. Ekonomi-Manajemen Equilibrium: Jurnal Akuntansi, 15(2).
Muhtadi, M. A., Kurniaji, K., Juniansyah, M. A., & Hamijaya, M. W. (2021). Literature Review: Pengaruh Online Shop Terhadap Kepuasan Belanja Konsumen.
Ishak, A. (2012). Analisis kepuasan pelanggan dalam belanja online: Sebuah studi tentang penyebab (Antecedents) dan konsekuensi (consequents). Jurnal Siasat Bisnis, 16(2).
Noviarni, E. (2018). Analisis faktor-faktor yang mempengaruhi kepuasan konsumen online: B2C (business to customer) di kota Pekanbaru. Jurnal Al-Iqtishad, 14(2), 23-40.
Ardani, W. (2022). Pengaruh Digital Marketing Terhadap Perilaku Konsumen. Jurnal Tadbir Peradaban, 2(1), 40-47.
Foster, B. (2017). Pengaruh Pengalaman Belanja Online Produk Fashion terhadap Kepuasan dan Niat Beli Ulang Pelanggan Zalora serta Berrybenka. Kontigensi: Jurnal Ilmiah Manajemen, 5(1), 68-76.
Ayu, N. F., Agata, Y., Satriani, M., Asnaini, A., & Arisandi, D. (2022). Kepuasan Belanja Fashion Online dan Offline (Studi pada Muslimah Kecamatan Selebar Kota Bengkulu Provinsi Bengkulu). Ekonomis: Journal of Economics and Business, 6(1), 15-26.
Rahadi, D. R. (2011). Pengaruh Karateristik Website Terhadap Kepuasan Pelanggan. Jurnal Teknologi Informasi, 1(1), 20-25.
