Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang
DOI:
https://doi.org/10.51903/jurnalmahasiswa.v6i1.822Keywords:
Price Perception and Purchasing DecisionsAbstract
This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
References
Anggreni, N. P. M. (2023). Feasibility Studi Harga Dan Promosi Penjualan Motor Listrik Di Denpasar (Studi Pada Pt. Sentrik Persada Nusantara Denpasar). Media Bina Ilmiah, 18(2), 435-446.
https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=jurnal+feasibility+studi+harga+dan+promosi+penjualan+motor+listrik+di+Denpasar+&btnG=#d=gs_qabs&t=1706082619155&u=%23p%3DwXYZOJExwHIJ
Maulana, Y. (2022). Pengaruh promosi, gaya hidup, dan persepsi risiko terhadap niat beli motor listrik menggunakan metode SEM-PLS. G-Tech: Jurnal Teknologi Terapan, 6(2), 241 248. https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=analisis+persepsi+harga+terhadap+keputusan+pembelian+sepeda+listrik+&btnG=#d=gs_qabs&t=1706081224056&u=%23p%3DMCcgRWDkyD8J
Septianto, A. S., & Andriyati, Y. (2023). Pengaruh Harga Dan Perbedaan Produk Terhadap Minat Beli Sepeda Listrik di Kota Sampit. Jurnal E-Bis, 7(2), 576 585.
https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=jurnal+tentang+analisis+harga+sepeda+listrik&oq=analisis+harga+#d=gs_qabs&t=1701741670038&u=%23p%3D_ZVduodpye4J
https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=jurnal+feasibility+studi+harga+dan+promosi+penjualan+motor+listrik+di+Denpasar+&btnG=#d=gs_qabs&t=1706082619155&u=%23p%3DwXYZOJExwHIJ
Maulana, Y. (2022). Pengaruh promosi, gaya hidup, dan persepsi risiko terhadap niat beli motor listrik menggunakan metode SEM-PLS. G-Tech: Jurnal Teknologi Terapan, 6(2), 241 248. https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=analisis+persepsi+harga+terhadap+keputusan+pembelian+sepeda+listrik+&btnG=#d=gs_qabs&t=1706081224056&u=%23p%3DMCcgRWDkyD8J
Septianto, A. S., & Andriyati, Y. (2023). Pengaruh Harga Dan Perbedaan Produk Terhadap Minat Beli Sepeda Listrik di Kota Sampit. Jurnal E-Bis, 7(2), 576 585.
https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=jurnal+tentang+analisis+harga+sepeda+listrik&oq=analisis+harga+#d=gs_qabs&t=1701741670038&u=%23p%3D_ZVduodpye4J
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Published
2024-01-27
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How to Cite
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang. (2024). Jurnal Mahasiswa: Jurnal Ilmiah Penalaran Dan Penelitian Mahasiswa, 6(1), 87-96. https://doi.org/10.51903/jurnalmahasiswa.v6i1.822
