Perancangan Sistem Customer Relationship Management Berbasis Web
DOI:
https://doi.org/10.51903/kys0sw90Keywords:
CRM, Furniture, System, WebAbstract
The development of information technology today is much faster than in previous years, making business people required to follow developments by implementing technology and communication intensively in various sectors. Customer Relationship Management (CRM) is one important aspect in building good relationships between companies and customers.The aims of the study were to design and implement a web-based CRM system that suits the needs of this company, a company that is engaged in the production and sales of furniture. The data was obtained through (1) field research, (2) library research, and (3) The method used in the research is the waterfall system development method by using PHP and MySQL programming languages The results of the study indicate that this system has an average presentation value of 84.07%, indicating that the system is very feasible to implement. This system is able to increase interaction and communication with customers, which in turn significantly increases customer satisfaction and improves the quality of service overall. Thus, this system can be the right solution for this company in overcoming the challenges in the increasingly competitive business era and achieving competitive advantage in the furniture industry.
References
E. Wicaksono, Fauziah, and D. Hidayatullah, “Implementasi Electronic Customer Relationship Management menggunakan Metode Framework of Dynamic berbasis Web,” Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), vol. 5, p. 4, 2021.
S. Prabawa, I. Nofikasari, and A. I. Pradana, “Sistem Customer Relationship Management (CRM) Guna Meningkatkan Penjualan Berbasis Web,” DutaCom, vol. 15, no. 2, pp. 72–79, 2022.
S. Santosa and Y. Febriadi, “Pengaruh Customer Relationship Management (Crm) Terhadap Loyalitas Pelanggan Korporat Pada Penggunaan Layanan Pengiriman Surat Dan Paket Di Kantor Pos Bengkulu 38000,” Pro Mark, vol. 12, no. 1, 2022.
Y. O. Siallagan, N. F. Saragih, and J. M. Hutapea, “Implementasi Customer Relationship Management (Crm) Pada Toko Roti Ganda Berbasis Web,” Methodika: Jurnal Teknik Informatika Dan Sistem Informasi, vol. 6, no. 1, pp. 6–13, 2020.
K. Yuliana, M. Zahrudin, and T. Utari, “Analisa Sistem Informasi Peminjaman Dan Pengembalian Buku Perpustakaan Pada Sma Nusantara 1 Tangerang,” SENSI Journal, vol. 4, no. 1, pp. 46–63, Feb. 2018, doi: 10.33050/sensi.v4i1.714.
Sigit Santosa and Yusril Febriadi, “Pengaruh Customer Relationship Management (Crm) Terhadap Loyalitas Pelanggan Korporat Pada Penggunaan Layanan Pengiriman Surat Dan Paket Di Kantor Pos Bengkulu 38000,” Jurnal Bisnis dan Pemasaran, vol. 12, no. 1, Mar. 2022.
R. Nursyanti, R. Y. R. Alamsyah, and S. Perdana, “Perancangan Aplikasi Berbasis Web Untuk Membantu Pengujian Kualitas Kain Tekstil Otomotif (Studi Kasus Pada Pt. Ateja Multi Industri),” Explore: Jurnal Sistem informasi dan telematika, vol. 10, no. 2, Oct. 2019, doi: 10.36448/jsit.v10i2.1323.
Mashud, M. and Wisda, W., "Aplikasi Chatbot Berbasis Website sebagai Virtual Personal Assistant dalam Pemasaran Properti", Inspiration: Jurnal Teknologi Informasi Dan Komunikasi, 9(2), pp.99-107, 2019.
F. Sonata, “Pemanfaatan UML (Unified Modeling Language) dalam perancangan sistem informasi e-commerce jenis customer-to-customer,” Jurnal Komunika: Jurnal Komunikasi, Media Dan Informatika, vol. 8, no. 1, pp. 22–31, 2019.
J. Simatupang and S. Sianturi, “Perancangan sistem informasi pemesanan tiket bus pada po. Handoyo berbasis online,” Jurnal Intra Tech, vol. 3, no. 2, pp. 11–25, 2019.
A. A. Arsyad, M. Mashud, and A. Sumardin, “Implementasi Metode Agile Scrum Pada Sistem Informasi Akuntasi CV Tritama Inti Persada,” Jurnal Ilmiah Sistem Informasi Akuntansi, vol. 2, no. 2, pp. 82–87, 2022.
M. Mashud, “Sistem Informasi Penjualan Barang Berbasis Web Pada Toko Sinar Harapan Makassar,” Kompak: Jurnal Ilmiah Komputerisasi Akuntansi, vol. 13, no. 2, pp. 41–48, 2020.
.png)
