Design and Implementation of a Web-Based Sales System for Ghany Moslem Using User-Centered Design

Authors

DOI:

https://doi.org/10.51903/aehchh10

Keywords:

User-Centered Design, Sales Information System, System Usability Scale, Web-Based System, MSMEs

Abstract

Ghany Moslem Fashion Store still relies on manual sales communication through WhatsApp, resulting in unstructured product information and inefficient ordering processes. This study aims to develop a web-based sales information system that provides centralized product information and a structured ordering workflow. The User-Centered Design (UCD) approach was employed through user needs identification, prototype design, usability evaluation, system implementation, and post-implementation evaluation. Usability was assessed using the System Usability Scale (SUS), consisting of 10 questionnaire items. Prototype evaluation involved 20 respondents and achieved an average SUS score of 70.88, exceeding the acceptance threshold of 68 and falling within the “Acceptable” category. These results supported the progression from prototyping to implementation. The developed system provides a structured product catalog, inventory information, and WhatsApp-integrated ordering, with a mobile interface for customers and a desktop interface for administrators. Subsequent usability testing yielded an average SUS score of 78.5, also categorized as “Acceptable,” indicating improved usability compared with the prototype. The findings demonstrate the potential of UCD-based system development to support the digitalization of sales processes in micro-scale fashion enterprises.

Author Biographies

  • Fitro Nur Hakim Hakim, Universitas Sains dan teknologi Komputer, Semarang, Jawa Tengah, Indonesia

    Lecturer at Universitas STEKOM Semarang

  • Nur Rokhman, Universitas Sains dan teknologi Komputer, Semarang, Jawa Tengah, Indonesia

    Lecturer at Universitas STEKOM Semarang

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Published

2026-10-28

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Section

Web-Based Information Systems and Knowledge-Based Systems