Simple Additive Weighting Method for Live Host Selection: A Decision Support System Analysis at Speaking Partner

Authors

DOI:

https://doi.org/10.51903/ameyqz86

Keywords:

Decision Support System, Simple Additive Wighting, Live Host, Performance Appraisal

Abstract

The development of live streaming technology has become a crucial marketing strategy for educational institutions like Speaking Partner. However, the process of evaluating and determining the best live host is currently conducted manually and subjectively, triggering inconsistencies in performance appraisal. This study aims to analyze and design a Decision Support System (DSS) using the Simple Additive Weighting (SAW) method to provide objective live host selection recommendations. The research methodology refers to the DSS framework, which includes problem identification, data collection through observation and interviews, and SAW algorithm calculation. The research data involves 12 alternative marketing division employees evaluated based on six main criteria: attendance rate, engagement, number of leads, total turnover, supervisor assessment, and number of violations. The results showed that the SAW method successfully ranked alternatives with a consistent level of mathematical accuracy. The computational implementation placed alternative A4 in the first rank with a final preference value of 0.7900. These findings also revealed that the separation of quantitative criteria (total turnover) and qualitative criteria (supervisor assessment) resulted in precise decisions. The contribution of this research is the provision of a fair and transparent framework for educational institutions in managing human resources. The practical implication is that the system facilitates management in monitoring employee performance efficiently and reduces subjectivity bias in providing incentives.

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Published

2026-10-28

Issue

Vol. 5 No. 3 (2026): November

Section

Decision Support Systems

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Copyright (c) 2026 Muhammad Azzakafuadi, Sucipto Sucipto, Aidina Ristyawan

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