Analysis of the Use of Interactive Video Features on the Cookpad Application for Culinary MSMEs Using TAM and SUS

Authors

  • Andi Muh. Ibnu Hibban Bagoes Malolo Hasanuddin University, Makassar, Sulawesi Selatan, Indonesia
  • Eliyah Acantha Manapa Sampetoding Hasanuddin University, Makassar, Sulawesi Selatan, Indonesia https://orcid.org/0009-0003-3594-4888
  • Octavian Octavian Hasanuddin University, Makassar, Sulawesi Selatan, Indonesia
  • Jeriko Gomantara Hasanuddin University, Makassar, Sulawesi Selatan, Indonesia https://orcid.org/0000-0001-9691-1260

DOI:

https://doi.org/10.51903/k7ta4t87

Keywords:

Cookpad, Interactive Video, MSMEs, Technology Acceptance Model, System Usability Scale (SUS)

Abstract

Cookpad, a popular digital recipe platform, offers interactive video features that help users understand cooking processes visually. This feature has the potential to help culinary MSMEs improve their skills and competitiveness. This study aims to analyse technology acceptance and the usability of the feature using the Technology Acceptance Model (TAM) and the System Usability Scale (SUS). A quantitative survey was conducted with 195 culinary MSME actors in Makassar City. The instruments included a TAM questionnaire (9 indicators) and a SUS questionnaire (10 items), which were analysed in SPSS using validity, reliability, and descriptive tests. Results indicate that all items were valid and reliable. TAM analysis revealed high levels of perceived usefulness and perceived ease of use, while the average SUS score fell within the acceptable range, indicating good usability. These findings suggest that MSME users positively receive Cookpad’s interactive video feature. The study contributes academically to the evaluation of visual learning technologies and provides practical insights for application developers and culinary MSMEs to enhance competitiveness through digital adoption.

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Published

2025-11-21

Issue

Vol. 4 No. 3 (2025): November: Jurnal Ilmiah Sistem Informasi

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Articles

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Copyright (c) 2025 Andi Muh. Ibnu Hibban Bagoes Malolo, Eliyah Acantha Manapa Sampetoding, Octavian Octavian, Jeriko Gomantara

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