PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA @BASOACICUANKIAA DI SEPATAN TANGERANG
Abstract
In the era of globalization, technology has developed very rapidly, one of which is the internet. The development of technology is currently a means to promote in business, one of the current marketing techniques is social media marketing, where a company promotes through the digital world to make buying and selling transactions that are believed to be able to influence to attract and increase consumer buying interest in an item. or services offered by the seller. This study uses qualitative methods with research data from secondary sources, namely library research. Literature review is used in this study as a data collection technique. Data analysis techniques are carried out by reducing data, presenting data and drawing conclusions from the data that has been obtained. The object of this study was consumers and Instagram followers @basoacicuankiaa who live in Tangerang. The independent variables of this study are context (X1), communication (X2), collaboration (X3), and connection (X4) and the dependent variable in this study is buying interest (Y). Based on the results of the study, it was found that context, communication, collaboration, and connection were found to have an influence on buying interest
References
Akhmadi. (2018). PROFITABILITAS DAN DAMPAK MEDIASINYA TERHADAP NILAI PERUSAHAAN (Studi Empirik Pada Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2011-2015). Jurnal Manajemen dan Bisnis, vol 11, No 1.
Hipwee.com. (2018). Diambil kembali dari https://www.hipwee.com/tag/2018/
Kemp, S. (2018, january 30). Pengguna Internet Dunia Melewati Angka 4 Miliar. Diambil kembali dari https://wearesocial.com/blog/2018/01/global-digital-report-2018
Mileva, L., & Fauzi, A. (2018). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian (Survei Online Pada Mahasiswa Sarjana Jurusan Ilmu Administrasi Bisnis Angkatan 2014/2015 Fakultas Ilmu Administrasi Universitas Brawijaya Yang Membeli Starbucks Menggunakan LINE) . Jurnal Administrasi Bisnis.
Priansa, D. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. Bandung: CV. Pustaka Setia.
Raco, J. (2018, Juli 18). Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya. Diambil kembali dari doi:10.31219/osf.io/mfzuj
Rahadi, D. R. (2017). Sosial Media Marketing Dalam Mewujudkan E-Marketing.
Ramadhani. (2019). Pemasaran Media Sosial Terhadap Brand Awareness, Brand Image, Dan Brand Loyality.
Risa, F., & Lutfie, H. (2017). Pengaruh Media Sosial dan Sales Kit Terhadap MInat Beli Konsumen di Nexa Hotel Bandung Pada Tahun 2017. e-Proceeding of Applied Science, Vol. 3, No. 2 pp 354-360.
Syahbani, M. F., & Widodo, A. (2017). Food Blogger Instagram : Promotion Through Social. Jurnal Ecodemia, Vol. 1 No. 1 , pp 46-58.