Literature Review : Loss Aversion dan Implikasinya terhadap Preferensi Konsumen di Pasar Digital. Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa, [S. l.], v. 8, n. 1, p. 25–31, 2026. DOI: 10.51903/jippm.v8i1.1574. Disponível em: https://ejurnal.provisi.ac.id/index.php/jurnalmahasiswa/article/view/1574. Acesso em: 12 nov. 2026.