PENATAAN PEDAGANG KAKI LIMA: ANALISIS PASAR BISNIS PASAR MALAM DI LAPANGAN KODAM V BRAWIJAYA

Authors

  • Nova Retnowati Universitas Bhayangkara Surabaya

DOI:

https://doi.org/10.51903/jimeb.v1i2.339

Keywords:

Street Vendor, SWOT and Business Market

Abstract

Street vendors are one of Indonesia's assets that are of concern to the government related to local regulations regarding their arrangement. The purpose of the study was to determine the type of street vendor business market in the Kodam V Brawijaya Field, the daily turnover obtained by traders and to analyze the business market using SWOT. This analysis was carried out with a descriptive qualitative approach, in which the researcher systematically compiled the data obtained based on the results of interviews and group discussions. the results of the research and analysis that have been carried out, it can be concluded that in reality street vendors in the Field Kodam V Brawijaya grow and develop independently, so that the arrangement of street vendors needs local government support through regulatory strategies related to structuring and empowerment whose implementation needs to be stricter to minimize weaknesses by taking advantage of opportunities the resources that exist in the PKLi itself

References

Daengs, G. S. A., Istanti, E., Negoro, R. M. B. K., & Sanusi, R. (2020). The Aftermath of Management Action on Competitive Advantage Through Proccess Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya. International Journal Of Criminology and Sociologi, 9, 1418–1425.
Enny Istanti. (2020). PEGAWAI MENGGUNAKAN METODE ANALYSIS GAP DI KANTOR KECAMATAN SIMOKERTO SURABAYA Enny Istanti Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Surabaya Email : ennyistanti@gmail.com. JURNAL ILMIAH EDUNOMIKA, 04(02), 378–385.
Enny Istanti1, B. K. N. (2021). THE INFLUENCE OF BRANDS, PROMOTION AND ONLINE MARKETING ON THE LOYALTY OF AFIFATHIN GAMIS CONSUMERS IN SIDOARJO. Edunomika, 05(02), 1–10.
enny istanti, ruchan sanusi, A. D. G. (2020). IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA. Ekspektra : Jurnal Bisnis Dan Manajemen, 4(2), 104–120. https://doi.org/10.25139/ekt.v4i2.3134
Istanti, Enny, et al.2021. The Effect of Job Stress and Financial Compensation Toward OCB And Employee Performance. Jurnal Media Mahardika Vol. 19 No. 3,Hal. 560-569.
Iwa Soemantri, Asep et al. 2020. Entrepreneurship Orientation Strategy, Market Orientation And Its Effect On Business Performance In MSMEs. Jurnal EKSPEKTRA Unitomo Vol. IV No. 1, Hal. 1-10.
Istanti, E. (2020). EVALUASI PROSEDUR PENGENDALIAN INTERN ATAS PIUTANG USAHA PADA PT SPS (DEPO GEDANGAN). Akuntansi’45, 1(1), 1–7.
Istanti, E. (2019). Pengaruh Harga, Promosi Dan Produk Terhadap Keputusan Pembelian Di Restoran Burger King Kawasan Surabaya Plaza Surabaya. Ekonomika’45, 7(1), 16–22. https://doi.org/.1037//0033-2909.I26.1.78
Istanti, E. (2021). EFFECT OF E-COMMERCE , PUBLIC RELATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT ON PURCHASE DECISIONS ( CASE STUDY OF OPPO BRAND SMARTPHONE USERS IN WTC SURABAYA ). 2021(3), 1089–1098.
Kumala Dewi, Indri et al, 2022 Peningkatan Kinerja UMKM Melalui pengelolaan Keuangan,Jurnal Ekonomi Akuntansi , UNTAG Surabaya, Hal ; 23- 36
Kotler. (2013). Manajemen Pemasaran Jilid 2. In Penerbit Erlangga.
Rina Dewi, et al. 2020. Internal Factor Effects In Forming The Success Of Small Businesses. Jurnal SINERGI UNITOMO, Vol. 10 No. 1, Hal. 13-21.
Kotler, P. and K. L. K. (2016). MARKETING MANAGEMENT (15th Editi). Pearson Education,Inc.
RM. Bramastyo KN1), E. I. (2020). PENGARUH PENERAPAN PERATURAN PEMERINTAH NOMOR 23TAHUN 2018TERHADAP KEPATUHAN PEMBAYARAN PAJAKUSAHA MIKRO KECIL MENENGAH. Akuntansi 45, 1(2), 68–74.
Sugiyono, P. D. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA.

Downloads

Published

2022-06-10