The Influence of Social Media on Input-Output Transformation in Digital Production Project Management

Elisabeth Juliana; Rosa Linda

doi:10.51903/r4s07848

Authors

Elisabeth Juliana Universitas Pendidikan Indonesia, Bandung, Indonesia
Rosa Linda Universitas Pendidikan Indonesia, Bandung, Indonesia

DOI:

https://doi.org/10.51903/r4s07848

Keywords:

Social Media, Input-Output Transformation, Digital Project Efficiency, Online Collaboration, Production Project Management

Abstract

In today's digital era, social media has become a central driver of change in communication, collaboration, and technology-enabled project management. This study aims to investigate the impact of social media adoption on input–output transformation efficiency in digital production project management. Using a mixed-methods sequential explanatory design, multiple linear regression was conducted in the quantitative phase on 120 digital project professionals, followed by qualitative follow-up interviews with 10 key informants. The results show that the frequency of use, level of digital collaboration, and platform integration all have a significant positive impact on the effectiveness of converting resources into digital outputs, with an adjusted R² of 0.624. Qualitative findings also demonstrate that social media is a catalyst for information sharing, team coordination, and productivity. Theoretically, this study applies the Leontief Input–Output model to online settings, and practically, it offers strategic implications for project managers to streamline social media to improve resource and workflow efficiency. The novelty lies in empirically validating social media as a mediating variable within the Leontief Input–Output framework for digital production projects, offering a new socio-technical perspective on project efficiency.

References

Af Hällström, A., Bosch-Sijtsema, P., Poblete, L., Rempling, R., & Karlsson, M. (2021). The Role of Social Ties in Collaborative Project Networks: A Tale of Two Construction Cases. Construction Management and Economics, 39(9), 723–738. https://doi.org/10.1080/01446193.2021.1949740

Afridi, K., Turi, J. A., Zaufishan, B., & Rosak-Szyrocka, J. (2023). Impact of Digital Communications on Project Efficiency through Ease of Use and Top Management Support. Heliyon, 9(7), e17941. https://doi.org/10.1016/j.heliyon.2023.e17941

Al-aloosy, K. F. Q., Mirvalad, S., & Shabakhty, N. (2024). Evaluating the Impact of Internet Communication Quality in Human Resource Management on the Productivity of Construction Projects. Heliyon, 10(7), e28500. https://doi.org/10.1016/j.heliyon.2024.e28500

Altamira, M. B., Putri, K. D. A. P., & Samudra, R. M. R. T. (2023). The Role of Creative Content in Digital Marketing Strategies in Educational Institution Social Media (Case Study: Instagram of Vocational Education Program, Universitas Indonesia). Proceedings, 83(1), 62. https://doi.org/10.3390/proceedings2022083062

Anthony Jnr, B. (2021). Distributed Ledger and Decentralised Technology Adoption for Smart Digital Transition in Collaborative Enterprise. Enterprise Information Systems, 17(4), 1989494. https://doi.org/10.1080/17517575.2021.1989494

Ayu Kusumawardani, S. D., Kurnani, T. B. A., Astari, A. J., & Sunardi, S. (2024). Readiness in Implementing Green Industry Standard for SMEs: Case of Indonesia’s Batik Industry. Heliyon, 10(16), e36045. https://doi.org/10.1016/j.heliyon.2024.e36045

Beimborn, D., Subriadi, A. P., Amalia, S., & Wardhani, K. (2022). Survivability Scenario of SMEs in Facing COVID-19 Crisis Based on the Social Commerce Framework. Sustainability, 14(6), 3531. https://doi.org/10.3390/su14063531

Chen, T., Rizwan, M., & Abbas, A. (2022). Exploring the Role of Agricultural Services in Production Efficiency in Chinese Agriculture: A Case of the Socialized Agricultural Service System. Land, 11(3), 347. https://doi.org/10.3390/land11030347

Dantas, R. M., Aftab, H., Aslam, S., Majeed, M. U., Correia, A. B., Qureshi, H. A., & Lucas, J. L. (2022). Empirical Investigation of Work-Related Social Media Usage and Social-Related Social Media Usage on Employees’ Work Performance. Behavioral Sciences, 12(8), 297. https://doi.org/10.3390/bs12080297

Ding, Y., Shi, Z., Xi, R., Diao, Y., & Hu, Y. (2024). Digital Transformation, Productive Services Agglomeration and Innovation Performance. Heliyon, 10(3), e25534. https://doi.org/10.1016/j.heliyon.2024.e25534

Erena, O. T., Kalko, M. M., & Debele, S. A. (2021). Technical Efficiency, Technological Progress and Productivity Growth of Large and Medium Manufacturing Industries in Ethiopia: A Data Envelopment Analysis. Cogent Economics & Finance, 9(1), 1997160. https://doi.org/10.1080/23322039.2021.1997160

Fu, S., Liu, J., Tian, J., Peng, J., & Wu, C. (2023). Impact of Digital Economy on Energy Supply Chain Efficiency: Evidence from Chinese Energy Enterprises. Energies, 16(1), 568. https://doi.org/10.3390/en16010568

Gaspars-Wieloch, H. (2021). The Assignment Problem in Human Resource Project Management under Uncertainty. Risks, 9(1), 25. https://doi.org/10.3390/risks9010025

Huang, Y., Wu, L., Chen, J., Lu, H., & Xiang, J. (2022). Impacts of Building Information Modelling (BIM) on Communication Network of the Construction Project: A Social Capital Perspective. Plos One, 17(10), e0275833. https://doi.org/10.1371/journal.pone.0275833

Imran, F., Shahzad, K., Butt, A., & Kantola, J. (2021). Digital Transformation of Industrial Organizations: Toward an Integrated Framework. Journal of Change Management, 21(4), 451–479. https://doi.org/10.1080/14697017.2021.1929406

Jamaludin, H., Achlison, U., & Rokhman, N. (2024). Enhancing AI Model Accuracy and Scalability through Big Data and Cloud Computing. Journal of Technology Informatics and Engineering, 3(3), 296–307. https://doi.org/10.51903/jtie.v3i3.203

Karimi, R., Baghalzadeh Shishehgarkhaneh, M., Moehler, R. C., & Fang, Y. (2024). Exploring the Impact of Social Media Use on Team Feedback and Team Performance in Construction Projects: A Systematic Literature Review. Buildings, 14(2), 528. https://doi.org/10.3390/buildings14020528

Krišt’Aková, S., Neykov, N., Antov, P., Sedliačiková, M., Reh, R., Halalisan, A. F., & Hajdúchová, I. (2021). Efficiency of Wood-Processing Enterprises—Evaluation Based on DEA and MPI: A Comparison between Slovakia and Bulgaria for the Period 2014–2018. Forests, 12(8), 1026. https://doi.org/10.3390/f12081026

Lai, Z., Wang, B., & He, X. (2023). Research on the Digital Transformation of Producer Services to Drive Manufacturing Technology Innovation. Sustainability, 15(4), 3784. https://doi.org/10.3390/su15043784

Laradi, S., Elfekair, A., Alrawad, M., Hashim, M., & Derouez, F. (2024). Leveraging Capabilities of Social Media Marketing for Business Success. Computers in Human Behavior Reports, 16, 100524. https://doi.org/10.1016/j.chbr.2024.100524

Latupeirissa, J. J. P., Dewi, N. L. Y., Prayana, I. K. R., Srikandi, M. B., Ramadiansyah, S. A., & Pramana, I. B. G. A. Y. (2024). Transforming Public Service Delivery: A Comprehensive Review of Digitization Initiatives. Sustainability, 16(7), 2818. https://doi.org/10.3390/su16072818

Lee, J., Babcock, J., Pham, T. S., Bui, T. H., & Kang, M. (2022). Smart City as a Social Transition towards Inclusive Development through Technology: A Tale of Four Smart Cities. International Journal of Urban Sciences, 27(1), 75–100. https://doi.org/10.1080/12265934.2022.2074076

Liadeli, G., Sotgiu, F., & Verlegh, P. W. J. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87(3), 406–427. https://doi.org/10.1177/00222429221123250

Lima, B. F., Neto, J. V., Santos, R. S., & Caiado, R. G. G. (2023). A Socio-Technical Framework for Lean Project Management Implementation towards Sustainable Value in the Digital Transformation Context. Sustainability, 15(3), 1756. https://doi.org/10.3390/su15031756

Liu, J., Fang, Y., Ma, Y., & Chi, Y. (2023). Digital Economy, Industrial Agglomeration, and Green Innovation Efficiency: Empirical Analysis Based on Chinese Data. Journal of Applied Economics, 27(1), 2289723. https://doi.org/10.1080/15140326.2023.2289723

Liu, J., Wang, Q., & Wei, C. (2023). Unleashing Green Innovation in Enterprises: The Transformative Power of Digital Technology Application, Green Human Resource, and Digital Innovation Networks. Systems, 12(1), 11. https://doi.org/10.3390/systems12010011

Liu, Y., Fan, Z., Li, T., Yang, Y., Dellyana, D., Arina, N., & Fauzan, T. R. (2023). Digital Innovative Governance of the Indonesian Creative Economy: A Governmental Perspective. Sustainability, 15(23), 16234. https://doi.org/10.3390/su152316234

Liu, Z., Ding, R., Gong, Z., & Ejohwomu, O. (2023). Fostering Digitalization of Construction Projects through Integration: A Conceptual Project Governance Model. Buildings, 13(3), 825. https://doi.org/10.3390/buildings13030825

Lutfi, A., Alkelani, S. N., Al-Khasawneh, M. A., Alshira’h, A. F., Alshirah, M. H., Almaiah, M. A., Alrawad, M., Alsyouf, A., Saad, M., & Ibrahim, N. (2022). Influence of Digital Accounting System Usage on SMEs Performance: The Moderating Effect of COVID-19. Sustainability, 14(22), 15048. https://doi.org/10.3390/su142215048

Mai, N. T., & Khalid, I. (2025). Human Error vs. System Security: Evaluating the Weakest Link in Digital Business Information Systems. Journal of Management and Informatics, 4(3), 981–997. https://doi.org/10.51903/jmi.v4i3.305

Meglin, R., Kytzia, S., & Habert, G. (2022). Regional Circular Economy of Building Materials: Environmental and Economic Assessment Combining Material Flow Analysis, Input-Output Analyses, and Life Cycle Assessment. Journal of Industrial Ecology, 26(2), 562–576. https://doi.org/10.1111/jiec.13205

Mehedintu, A., & Soava, G. (2023). Approach to the Impact of Digital Technologies on Sustainability Reporting through Structural Equation Modeling and Artificial Neural Networks. Electronics, 12(9), 2048. https://doi.org/10.3390/electronics12092048

Munifah, Aqham, A. A., Siswanto, E., & Astutik, I. D. (2023). Implementasi Variable Costing Method pada Sistem Informasi Akuntansi Penentuan HPP pada UMKM Keripik Tempe Desa Lebo. Kompak :Jurnal Ilmiah Komputerisasi Akuntansi , 16(1), 1–8. https://doi.org/10.51903/kompak.v16i1.900

Nassani, A. A., Yousaf, Z., Grigorescu, A., Oprisan, O., & Haffar, M. (2023). Accounting Information Systems as Mediator for Digital Technology and Strategic Performance Interplay. Electronics, 12(8), 1866. https://doi.org/10.3390/electronics12081866

Özsoy, T., & Sezgili, K. (2024). Exploring the Current Practices and Future Directions in Project Management Education and Training. Sage Open, 14(1), 1–18. https://doi.org/10.1177/21582440241236053

Pesch, R., Endres, H., & Bouncken, R. B. (2021). Digital Product Innovation Management: Balancing Stability and Fluidity through Formalization. Journal of Product Innovation Management, 38(6), 726–744. https://doi.org/10.1111/jpim.12609

Pineda, M., Jabba, D., & Nieto-Bernal, W. (2024). Blockchain Architectures for the Digital Economy: Trends and Opportunities. Sustainability, 16(1), 442. https://doi.org/10.3390/su16010442

Podgórska, M. (2022). Challenges and Perspectives in Innovative Projects Focused on Sustainable Industry 4.0—A Case Study on Polish Project Teams. Sustainability, 14(9), 5334. https://doi.org/10.3390/su14095334

Prihatmoko, S., & Setiyadi, T. (2024). Enhancing Public Awareness of the Designer Profession: Visual Communication Strategies in Instagram Campaigns. International Journal of Graphic Design, 2(2), 179–194. https://doi.org/10.51903/ijgd.v2i2.2113

Senaratne, S., Rodrigo, M. N. N., Jin, X., & Perera, S. (2021). Current Trends and Future Directions in Knowledge Management in Construction Research Using Social Network Analysis. Buildings, 11(12), 599. https://doi.org/10.3390/buildings11120599

Soza-Amigo, S., & Doussoulin, J. P. (2024). Regional Economic Development, Climate Change, and Work Force in a Gender Perspective in Chile: Insights from the Input–Output Matrix. Sustainability, 16(19), 8692. https://doi.org/10.3390/su16198692

Sudibyo, sukemi K., & Pratiwi, S. I. (2022). Sistem Informasi Penentuan Harga Pokok Produksi pada Nirwana Collection dengan Metode Job Order Costing. Kompak :Jurnal Ilmiah Komputerisasi Akuntansi , 15(2), 489–500. https://doi.org/10.51903/kompak.v15i2.891

Sun, X. (2023). The Impact of Digital Infrastructure on Energy-Environmental Efficiency: Empirical Evidence from China. Frontiers in Energy Research, 11, 1277333. https://doi.org/10.3389/fenrg.2023.1277333

Szalkowski, G. A., & Johansen, C. (2024). Defining and measuring the effects of digital technologies on social sustainability: A systematic literature review. Sustainable Development, 32(3), 1678–1699. https://doi.org/10.1002/sd.2741

Tajpour, M., Hosseini, E., & Mohiuddin, M. (2023). Effects of Innovative Climate, Knowledge Sharing, and Communication on Sustainability of Digital Start-Ups: Does Social Media Matter? Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100053. https://doi.org/10.1016/j.joitmc.2023.100053

Trenerry, B., Chng, S., Wang, Y., Suhaila, Z. S., Lim, S. S., Lu, H. Y., & Oh, P. H. (2021). Preparing Workplaces for Digital Transformation: An Integrative Review and Framework of Multi-Level Factors. Frontiers in Psychology, 12, 620766. https://doi.org/10.3389/fpsyg.2021.620766

Umah, C. R., Sutantri, S., & Mala, I. K. (2024). Model Online Marketing Facebook Ads dalam Peningkatan Penjualan UMKM Kediri. E-BISNIS: Jurnal Ilmiah Ekonomi Dan Bisnis, 17(1), 13–22. https://doi.org/10.51903/e-bisnis.v17i1.1599

Unnava, V., & Aravindakshan, A. (2021). How Does Consumer Engagement Evolve When Brands Post Across Multiple Social Media? Journal of the Academy of Marketing Science, 49, 864–881. https://doi.org/10.1007/s11747-021-00785-z

Van Tran, T., Van Vu Tran, H., & Nguyen, T. A. (2024). A Review of Challenges and Opportunities in BIM Adoption for Construction Project Management. Engineering Journal, 28(8), 79–98. https://doi.org/10.4186/ej.2024.28.8.79

Vărzaru, A. A., & G. Bocean, C. (2024). Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation. Systems, 12(9), 359. https://doi.org/10.3390/systems12090359

Wang, Q., Zhao, L., Chang-Richards, A., Zhang, Y., & Li, H. (2021). Understanding the Impact of Social Capital on the Innovation Performance of Construction Enterprises: Based on the Mediating Effect of Knowledge Transfer. Sustainability, 13(9), 5099. https://doi.org/10.3390/su13095099

Wibawa, B. M., Baihaqi, I., Nareswari, N., Mardhotillah, R. R., & Pramesti, F. (2022). Utilization of Social Media and Its Impact on Marketing Performance: A Case Study of SMEs in Indonesia. International Journal of Business and Society, 23(1), 19–34. https://doi.org/10.33736/ijbs.4596.2022

Yadav, U. S., Vyas, S., Kanchan, Ghosal, I., & yadav, A. K. (2024). Impact of Entrepreneurial Leadership, Social Media, Digital Technology, Entrepreneurial Orientation and Innovation on Business Performance in the Handicraft Sector: Talent Management as Mediating Construct. Journal of Innovation and Entrepreneurship, 13(72), 1–34. https://doi.org/10.1186/s13731-024-00434-z

Yang, Y., Chen, N., & Chen, H. (2023). The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—from the Perspective of Digital Transformation and Data Elements. Journal of Theoretical and Applied Electronic Commerce Research, 18(2), 777–794. https://doi.org/10.3390/jtaer18020040

Zhang, L., Mohandes, S. R., Tong, Y., Cheung, C., Banihashemi, S., & Shan, M. (2023). Sustainability and Digital Transformation within the Project Management Area: A Science Mapping Approach. Buildings, 13(5), 1355. https://doi.org/10.3390/buildings13051355

Zhao, X., Shen, L., & Jiang, Z. (2024). The Impact of the Digital Economy on Creative Industries Development: Empirical Evidence Based on the China. Plos One, 19(3), e0299232. https://doi.org/10.1371/journal.pone.0299232