PEMUTAHIRAN KATALOG KONVENSIONAL KE DALAM DESAIN DIGITAL DENGAN PENDEKATAN MANAJEMEN KOLEKSI BERBASIS 3D SEBAGAI ADDED VALUE STRATEGI PROMOSI BAGI PRODUK CINDERAMATA BUBUT KAYU JATI

  • Iwan Hermawan Jurusan Administrasi Niaga Politeknik Negeri, Semarang
Keywords: digital catalogue, promotion strategy instrument, collection management

Abstract

Blora is region at Central Java which has prospective unique product potency. The development of this region has supported the employment  necessities issue, the increase of Blora's region income (PAD) and state foreign exchange, one that has high relatively rating  at Central Java. Souvenir' sector is the dominant contributor of PAD, especially teakwood souvenir.  High production capacity, adequate availability of raw material, and low   interest domestic market  stimulate this enterprise  to do intensive promotion and marketing strategy . The actual condition causes unknown of product at public market.  By product catalogue (softcopy and virtual) and the improvement of information system are expected to explore artistic point and  teakwood product uniqueness into wider objective market,  especially on the development of interisland market and export
Published
2010-08-01
Section
Articles