ANALISA INTEGRASI RANTAI NILAI FISIK DAN RANTAI NILAI VIRTUAL DALAM E-COMMERCE
Value and customer satisfaction can be created by differentiation throughout the value chain, i.e. through activities that produce products and services which reduce buyer cost or improve buyer performance. Integration of all value chains are one of the trigger to create value. Value will be one thing that can satisfy customers so it becomes one of the competitive advantages of companies who run their business through e-commerce.In e-commerce, some activities are based on information, these activities are collecting, organizing, selecting, filtering and distributing information, all of which will create a virtual value chain. While, a few other activities are still done physically, i.e. activities to realize customers final demand on products or services; these activities will create a physical chain value. Thus, companies who run their business through e-commerce must integrate 2 kinds of activities â€“ activities attached to physical chain value and activities built through information on virtual chain. Although the necessity of these two kinds of chains depends on the characteristics of products and services, the integration of both have a significant role in an e-commerce success.
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