FAMILIRIZATION TRIP OLEH DINAS PARIWISATA DAN KEBUDAYAAN DKI JAKARTA DALAM PENGENALAN MUSEUM TEKSTIL TERHADAP WISATAWAN MANCANEGARA
This research is conducted to analyze how the Famtrip strategy is done, the result, and the obstacle. The
method used in this research is descriptive qualitative using the Nine Steps of Public Relations by Ronald
D. Smith to analys the strategy, interview and data research to analys the result and the obstacle. The
result of this research explains that Famtrip has been done well but in the other hand has not give
significant result to the increasing number of foreign tourists visiting Jakarta Textile Museum.
Keywords: Tourism, Familiarization Trip, Museum Tekstil Jakarta, Strategy.